![]() Isaac Newton invented the color wheel in 1666. The Color Wheel: The Foundation of Color Theory The mathematical color theory we’re looking at today is aimed at web and application design, but you can certainly use it for painting your house, coordinating fashion outfits, or any other type of design. It turns out we can use mathematics to better understand color. So how do they do it? They don’t just pull these colors out of thin air. While any of us can choose colors, professional graphic designers have a knack for choosing colors that are just stunning together. ![]() Unfortunately, the vast majority of people have a terrible eye when it comes to graphic design, and many organizations cut corners on their designs. ![]() Indeed, color theory and graphic design is that important. And 46% of customers base their purchasing decisions on the aesthetic appeal of your website. However, did you know that judgements of your credibility are 75% based on the design of your website? First impressions are 94% related to the look and design of your website. Most of the time, we don’t think twice about it. We are exposed to color theory every single day of our lives.
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